The P.S. (post-scriptum) is one of the most read parts of any email. Here's how to use it to boost your response rates.
Why P.S. Works
- People scan emails, P.S. catches the eye
- Creates a sense of personal touch
- Perfect for a second hook
- Feels less "salesy" than the main body
Effective P.S. Formulas
The Social Proof P.S.
P.S. We just helped {{competitor}} increase their meeting rate by 40%. Happy to share how.
The Curiosity P.S.
P.S. I noticed something interesting about your current approach that we should discuss.
The Casual P.S.
P.S. Saw you're a {{sports_team}} fan - tough game last night!
The Urgency P.S.
P.S. We're only taking on 3 new clients this quarter. Let me know if you want one of those spots.
Best Practices
- Keep it short (1-2 sentences max)
- Make it feel personal, not templated
- Include a soft CTA or new information
- Don't repeat what's in the email body
Pro tip: A/B test emails with and without P.S. to measure the impact for your specific audience.